Google, Wherefore Art Thou Google? Sites Abandoned by Googlebot!© August 30, 2004As a search engine optimization specialist I often optimizeexisting web pages for small business clients, upload them tothe site and see pages re-indexed by Google within a week.This only happens with existing business sites that have beenonline for a few years. Google seems to be updating theirindex as often as every other week at this point and olderestablished sites that are already indexed seem to be re-crawled on that twice a month schedule on a fairly routinebasis.Two clients that hired me for recent work saw their rankingsshoot to the top for a newly targeted search phrase in aweekend when I did optimization on a Thursday and they wereranked instantly by Saturday. https://deniaviva.com Now keep in mind that thisdoesn’t happen for everyone, only those that have been onlinefor some period and already have significant content thatsimply needs tweaking and proper title and metatag informationadded. They usually have relatively good existing PageRank anddo well for other RELEVANT search phrases already. I offer thatwarning only to avoid instilling false hopes in anyone hopingto achieve the same instant ranking boost overnight.Those clients that do succeed in this way are often thrilledwith the results accomplished in such short order. I’d loveto be able to offer that type of ranking boosts to everyone,but some are more equal than others when it comes to easy,inexpensive SEO tune-ups that rev up your rankings overnight.Your mileage may vary.WHY DO NEW SITES SUFFER?What is going on with newer sites that don’t get crawled formonths? I’ve got a client, a newer attorney directory thatoffers tons of great information in the form of articles onspecific areas of law, links to incredibly valuable andrelevant legal sites and over 600,000 attorneys listed bypractice area and state. Yet the site has not been re-crawledby Google for over 3 months! Now this would not be such a bigissue for many sites, but this site is relatively new and we’veoptimized all the titles, tags & page text, created a completesite map and placed links to all these resources on the frontpage.
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